Vienna · Immersive Future Experience Space

House of Vision

Experience your future.

An immersive space in Vienna for experiencing who and what we might become.

01 · What is House of Vision

Don't just imagine the future. Experience it.

House of Vision is an immersive experience space in Vienna where ideas about identity, creativity and transformation become physical experiences.

Through storytelling, movement, sound, projection, creativity and emerging technology, visitors are invited to participate rather than simply observe.

02 · Experiences

  • NUVISIA

    Future Identity Experiences

  • The Butterfly Experience

    Embodied transformation through movement, sound and imagination

  • KIMANO Move

    Personal training as embodied practice with curated song and movement, one-on-one or in small groups

  • Creativity Lab

    Interactive experiments designed to unlock imagination

  • Cultural Experiences

    Music, language, movement, art and interdisciplinary collaborations — see Special Event Collabs

  • Immersive Content & Production

    A space for creating visual and experiential content

03 · The Space

A room that changes with the experience.

House of Vision is a physical space in Vienna's ninth district — part studio, part laboratory, part stage. It is built to be transformed: projection, sound, light and movement reshape the room for every format that happens inside it.

Visit the space
Location
Servitengasse 8/3a, 1090 Vienna — in the heart of the Servitenviertel.
The room
A flexible, light-filled studio for projection, sound, movement and quiet focus.
Setup
Projection surfaces, immersive sound, adaptable seating and a floor made for moving.
Capacity
Intimate by design: small groups, workshops, shoots and private experiences.

Explore the space

A setting for what comes next.

Come for a workshop, a special event collab, a shoot or an experience of your own. Explore the rooms and imagine what they could become with your people, your ideas and your way of seeing.

The House of Vision lounge with green chairs and a long table
The room01
A marble worktable with glasses, objects and warm light
A place to focus02
The long communal table and brick arches at House of Vision
Gathering03
The lounge, display cabinet and projection-ready room
Flexible by design04
The green lounge with the eyewear showcase, glass table and warm boutique light
Curated corners05
A warm private desk and creative setup in the brick room
Make it yours06
A large projection on the brick wall above the green lounge
Cinema on brick07
Coloured light projected across the white brick wall
Light as material08
A bright desk setup below the arched brick windows
Work mode09
The kitchen area with projections running across the walls
Kitchen & screen10
Colourful figures projected onto brick behind the lounge
Worlds on the wall11
The lounge seating facing a glowing projection
Seated in the story12
Vintage cabinet with flowers under the vaulted brick ceiling
Daylight vaults13
Flower arrangements on the wooden cabinet in daylight
Still life14
The green lounge framed by hydrangeas and brick arches
Soft afternoons15
Candles and plants lining the floor along the brick wall
Candlelight16

Scroll to explore

Vienna · Servitenviertel

04 · Special Event Collabs

Cultural experiences, co-created.

Music, language, movement and art meet emerging technology — House of Vision opens its space for collaborations with artists, brands, institutions and communities.

  • Cultural nights

    Music, language, poetry and performance — interdisciplinary evenings with invited artists.

  • Brand & studio collabs

    Immersive formats, launches and content productions co-created in the space.

  • Workshops & residencies

    Creativity, futures thinking and embodiment formats with partners and institutions.

  • Private experiences

    Curated one-off events designed around your group, theme or occasion.

Propose a collaboration

05 · The Vision Lens

The House of Vision Lens

Eight Ways of Seeing Differently.

Vision — Vision is a practice.
01Vision

Vision is a practice.

Potential — Every human carries possibilities waiting to be uncovered and activated.
02Potential

Every human carries possibilities waiting to be uncovered and activated.

Perspective — Change begins with the way we see.
03Perspective

Change begins with the way we see.

Uniqueness — Every vision is unique.
04Uniqueness

Every vision is unique.

Imagination — Imagination is humanity's oldest technology.
05Imagination

Imagination is humanity's oldest technology.

Reality — Experience transforms vision into reality.
06Reality

Experience transforms vision into reality.

Community — Vision grows in community.
07Community

Vision grows in community.

Becoming — Give yourself permission to envision your becoming.
08Becoming

Give yourself permission to envision your becoming.

Vision — Vision is a practice.
01Vision

Vision is a practice.

Potential — Every human carries possibilities waiting to be uncovered and activated.
02Potential

Every human carries possibilities waiting to be uncovered and activated.

Perspective — Change begins with the way we see.
03Perspective

Change begins with the way we see.

Uniqueness — Every vision is unique.
04Uniqueness

Every vision is unique.

Imagination — Imagination is humanity's oldest technology.
05Imagination

Imagination is humanity's oldest technology.

Reality — Experience transforms vision into reality.
06Reality

Experience transforms vision into reality.

Community — Vision grows in community.
07Community

Vision grows in community.

Becoming — Give yourself permission to envision your becoming.
08Becoming

Give yourself permission to envision your becoming.

Vision — Vision is a practice.
01Vision

Vision is a practice.

Potential — Every human carries possibilities waiting to be uncovered and activated.
02Potential

Every human carries possibilities waiting to be uncovered and activated.

Perspective — Change begins with the way we see.
03Perspective

Change begins with the way we see.

Uniqueness — Every vision is unique.
04Uniqueness

Every vision is unique.

Imagination — Imagination is humanity's oldest technology.
05Imagination

Imagination is humanity's oldest technology.

Reality — Experience transforms vision into reality.
06Reality

Experience transforms vision into reality.

Community — Vision grows in community.
07Community

Vision grows in community.

Becoming — Give yourself permission to envision your becoming.
08Becoming

Give yourself permission to envision your becoming.

01 / 08

06 · The person behind the space

Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna
Magdalena Kim Novak at House of Vision Vienna

Created byMagdalena Kim Novak

House of Vision was created by Magdalena Kim Novak as a space for turning imagination into experience. Her work brings together immersive storytelling, experience design, creativity, movement and emerging technology to explore one central question:

What happens when we don't just think about our future — but experience it?

More about Magdalena

07 · Visit

HOUSE of VISION

Servitengasse 8/3a

1090 Wien, Österreich

Experiences, collaborations, workshops & enquiries:

hello@houseofvision.space

Experience your future.