← House of Vision

The founder

Hi, I’m Magdalena.

I have a small obsession
with possibilities.

With the moment when something that only existed in someone’s imagination suddenly becomes visible. Or audible. Tangible. Real.

For a long time, I thought the different things I was drawn to had very little to do with each other.

I studied culture, communication and business. I worked across sales, consulting, advertising and innovation. Along the way, I explored music and voice, movement and the body, storytelling, experience design and emerging technology.

Eventually, I realised:

I had been doing the same thing all along.

Making possibilities tangible.

The idea

From imagining to experiencing

We spend a lot of time talking about the future.

We make strategies for it. Plans. Forecasts. Vision statements.

But something changes when we can actually experience a possibility — when an idea becomes a space, an image, a story, a movement, a conversation, a glimpse of a future self.

That fascination became House of Vision: my creative and immersive space in Vienna for exploring how imagination becomes experience — and experience can become reality.

  • business01& art
  • technology02& the body
  • strategy03& imagination
  • AI04& intuition
  • research05& play

Some experiments become workshops. Some become films, installations, products or gatherings. And some begin with a simple question:

What happens if we try this?

Because I believe vision is more than something we have.

Vision is a practice.